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Greater Philadelphia Culture Alliance – Emerging Arts Leaders – 7/28/2016

“In your opinion, what is the most significant issue arts leaders will have to grapple with in the next 10 years?”

Technology. On the production side, we continue to embrace the capabilities of incorporating new technologies into storytelling, but we are still behind on educating arts audiences on the benefits of the technology that connects us to the work. We will have to stop coddling the traditional arts supporters and encourage the young, tech-savvy community to engage us on the platforms they are most comfortable.

We started Rep Radio when a group of arts leaders told us that the idea of podcasting seemed like too much work for little return. We were encouraged by that. I would like to see every arts organization with an on-demand offering that can be easily shared to help foster a passion for the work of their organization.

We have several very productive online media outlets that have come from this need. It is clear that we have the capability, we just need to shake off the traditional boxes we safely sit in and open up to the rest.


Broad Street Review – 7/12/2016

“Meet Darnelle Radford. He’s the man behind the labor of love that is Rep Radio, a podcast that has served Philadelphia’s theater community since 2009. As a theater critic, I admired Radford’s work from a distance, because he was also a playwright and the artistic director of Represented Theatre Company; no favoritism here! But almost as soon as I became editor of Broad Street Review, I ran up to him (on Facebook, but you know what I mean), fangirled a little, and asked him to join our enterprise. He agreed, and starting this month, Rep Radio and BSR will team up to bring you exciting content from inside Philly’s arts and culture communities.” – Broad Street Review


South Philly Review – 8/28/2014

Philadelphia Podcast Festival gets its geek on

The five-day event funneled South Philly geekdom into earbuds.

Darnelle Radford, a native of the 2100 block of Latona Street, also participated in the Podcast Fest as a voracious local theater podcaster. His journey started in ’04 when he founded his own Represented Theatre Company. Rep Radio came years later when he decided he wanted to help his fellow theater companies get the word out about their work. “An inside look at the plays and players,” as Radford put it.

“I wanted to create a vehicle that was designed to help smaller companies that didn’t have those marketing dollars. I’ve been inspired by so many creative artists – I wanted to find a way to promote new work. That’s where Represented came from,” he said.

They send out an average of 70-75 podcasts a year and time the release so that, when updates happen overnight on Monday morning, you’ve got a new podcast waiting for you, and the hope is that it sends you to box offices.

His time as an Apple employee in Ardmore showed him that smart phones are great tools to get one’s podcasts heard.

“At Apple, I see people who can’t keep their eyes off their gadget. By lunchtime they could buy tickets and by the time they get off of work they could be planning their evening, which is partly why we release our episodes on Mondays at 6 a.m. Their devices do their updates, and they get a new Rep Radio when they open it up.”

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